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This Publisher Went All-In on Programmatic

Take Netherlands-based casual-games publisher Spil. After dabbling with exchanges, the publisher decided to shift its entire 20-person sales department to focus on programmatic ad sales. It is relying heavily on supply-side platforms — Google’s Admeld and Dutch SSP Improve Digital

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Digital Chocolate launches web racing game exclusively on Spil Games

Digital Chocolate is promoting Race Track Rivals (pictured above) as an exclusive for a limited time before it releases the game more broadly. Hilversum, Netherlands-based Spil Games has grown into a big social gaming network in the past two years,

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Spil Games partners with Universal to promote ParaNorman 3D Movie

Spil Games has partnered with Universal Pictures to promote the release of 3D stopmotion kids’ zombie movie ParaNorman. The online gaming provider has created a licensed microsite which will have hubs, options, trailers, games, avatars and other categories running across

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Spil Games Report on Tween Girls Gaming Behaviour

The amount of time tween girls spend playing games per month has more than doubled over the last year, from 38 minutes a month to 1 hour and 18 minutes • For girls, gaming is an inherently social activity, and

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Spil Games launches ‘Shopaholic World’ as native iOS Game

Spil Games, the global leader in online gaming, brings its popular Shopaholic franchise to the App Store today with the release of Shopaholic World. The Shopaholic World launch leads the release of several other popular Spil Games desktop titles as

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Spil Games reports ARPPU of $60 in some markets

The result is continued year-on-year growth for the portal; monthly unique users grew by 30 percent between March and December 2011. The portal now has 170 million monthly unique visitors. Based on internal research, Spil reports that average user time

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Spil Games reports 170 million unique visitors in December ’11

Spil Games has capped off a year of innovation and growth by revealing that its monthly unique visitors for December 2011 reached an all-time high. December 2011 was a milestone month for Spil Games, not only did its three global

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Spil Games gets investment by North Bridge Growth Equity

Casual gaming company Spil Games has received investment from US from North Bridge Growth Equity. “Spil Games is an ideal partner for our investment model,” commented North Bridge’s managing general partner, Mike Pehl. “North Bridge is delighted to partner with

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Games will be less important for Facebook according to SPIL Games CEO

Spil Games CEO Peter Driessen, who just oversaw the company’s games distribution partnership deal with German online game developer and publisher Bigpoint(known for Battlestar Galactica Online andRamaCity most recently), has big plans for his European alternative to Facebook. But if

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Spil Games introduces social features for cross platform mobile games

Spil Games said it has completed the first steps toward true cross-platform gaming on mobile browsers. The features are an important milestone in Spil’s quest to create a truly unified cross-platform gaming experience. Spil Games says the future of mobile

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