PS4 demand is “phenomenal”: Sony’s UK boss talks to us at launch

(…)Your touching on the Apple effect there… actually the biggest dynamic I might see from that tech sector is readiness to change technology more rapidly, and the appetite to jump into PS4 early seems to be there. How much of that is the seven year wait, and how much of that is conditioning by other tech sectors in which a layout of £350 is not considered huge anymore, I think there might be a bit of that going on. But value matters to us, and we worked really hard to get to that price point and deliver the power that we have done in PS4. With PS4 we’ve delivered the magic balance between power and price (…)

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