More than 1 million Disney Infinity starter packs have been sold since the game launched in August, Disney CEO Bob Iger said last night during an earnings call. Packs are sold for $75 each. In addition, Iger said individual Disney Infinity toys are selling “extremely well,” with the most popular figures selling out at many retailers “in a matter of days.”
“All indications suggest the strong demand for Disney Infinity will continue,” Iger said.
Disney Infinity helped Disney’s gaming unit–Disney Interactive–swing to a profit for the fourth quarter ended September 28. Revenues for the quarter rose $205 million to $396 million, with profit improving from a loss of $76 million to income of $16 million.