PS4, Xbox One prices could be cut sooner in cycle, says Activision

On its earnings call today, Activision Blizzard was asked a number of questions about the industry’s market conditions, the console transition, and how it’s handling its own franchises during this stretch. Interestingly, in a comment near the end of the call, CEO Bobby Kotick noted how Activision is actually encouraged that console installed bases could grow more quickly this time around because both Microsoft and Sony are better prepared and have improved manufacturing capabilities.

There are “lots of efficiencies in manufacturing that could drive hardware prices down sooner in the cycle,” Kotick said. He didn’t elaborate beyond that, but added “There’s no indication from our perspective that you’re going to see anything other than a very successful 7-8 years.”

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