In a talk at the B Dash Camp startup conference in Osaka, Nintendo president Satoru Iwata explained that the company does not fear failure. Iwata characterized Nintendo as a company that innovates and takes risks.
“When we talk about Nintendo we cannot ignore [former president] Hiroshi Yamauchi who just recently passed away,” said Iwata, according to translations by The Bridge. “He always said that if you have failure, you don’t need to be too concerned. You always have good things and bad, and this reflects the history of Nintendo. If you do the same thing as others, it will wear you out. Nintendo is not good at competing so we always have to challenge [the status quo] by making something new, rather than competing in an existing market.”