League of Legends aims for more big corporate sponsors

The third season of The League of Legends World Championship recently concluded, and the online game remains as popular as ever. In fact, it’s now the number one game in China, and the growth of the title is clearly helping to fuel the maturation of eSports as a whole. Riot Games has managed to attract significant corporate sponsors like American Express, Coca-Cola, Samsung, Nissan and others, and it’s a trend that Riot execs have every intention of continuing.

“I think over time the eSports ecosystem is going to evolve its economics. Part of the reason we’ve been focused on bringing some giant sponsors into the mix, such as the recent Coke announcement and American Express, is to help pave the way for a broader ecosystem of companies to get involved in eSports the same way they do in other sports,” Brandon Beck, Riot CEO, told the [a]list daily.

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