Nexon: Market optimization key to free-to-play

Nexon has been one of the pioneers in the free-to-play space from the very beginning, and while much of Asia has been capitalizing on free-to-play for years, it’s only in the last few years that free-to-play has started to really take off in the West. Nexon is looking to grow its business in the West (with investments into Rumble Entertainment, Robotoki and SecretNewCo) and the company recently spoke with our sister site [a]list daily about its new partnership with developer Splash Damage.

Nexon will be publishing the free-to-play shooter Extraction for Splash Damage, but Nexon America boss Min Kim said that the company first has to connect with the community that’s worried about how Nexon will affect the game Splash Damage makes.

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