The gaming company Google is betting on: It isn’t Zynga

Google Ventures has upped its bet on private gaming company Kabam, and mobile strategy is a big part of the wager. Being early into mobile is seen as big advantage for Kabam. Zynga has made a move to mobile of late, but Kabam has been going mobile for two years already. It now offers all seven of its own titles along with some from third-party developers on Android and iOS. Google Ventures was among a small group of investors in a $38.5 million secondary equity deal completed last month that allowed Kabam employees to cash out. The names of the investors were released this week.

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