Wooga: Being a developer will make us a strong publisher, too

Prominent Berlin-based casual game studio Wooga has recently announced a new publishing program that it is pilot-testing with Copenhagen-based Tactile Entertainment for its game Airheads Jump. According to COO Jan Miczaika, Wooga is “first and foremost a game developer, and that’s not going to change.” But that is precisely why he feels the company will make a good publisher. Around Wooga, the management team saw “internal resources and capabilities which smaller developers can use: marketing, customer care, localization, community management, knowledge about free-to-play and monetization.”

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