Child-focused studio to avoid all IAP and advertising. Staff from Zynga Germany, which was acquired by Don Mattrick’s new employer in 2010 and then shut down in the company’s most recent wave of job losses in June, 2013, have founded a new studio called Kidcore. Fittingly focused on the children’s market, Kidcore is based in Mainz, the city which also housed Zynga Germany. Currently, the management is formed of CEO Rocco Di Leo, CPO Tim Keszler and CTO Sascha Goebel. Key to the company’s approach is to shelter its young customers from the temptation of IAP and the imposition of direct advertising. “Kidcore is another market segment we hereby define. We are looking at parents who are open to share mobile gaming with their kids early but want to make sure it results in an experience which is leveraging the critical first few years of life. On the other hand we want to eliminate all factors we think do not support our vision of responsible children products like InApp Purchases or inApp Advertising. Children will be protected from commercial distractions.